Online Job Search

Social media is perhaps the most powerful marketing tool that has ever existed. When applied to job application it can be a great way to enhance your image, but it can also ruin an otherwise excellent opportunity. Let Cooper Lomaz show you how to use social media to improve your job application technique.

By far the best social media platform for showcasing why you’re the ideal candidate is LinkedIn. It’s essentially an online CV, but it’s much more than that. LinkedIn allows you to create an online record of your work experience, connect with past and present colleagues, receive endorsements and recommendations for your work, attach links to examples of your work, and follow influential individuals’ and businesses’ posts. Recruiters also use LinkedIn, so it can be a great way to be noticed.

Twitter is more personal and informal than LinkedIn, Facebook even more so. Most companies now have both a Facebook and a Twitter account, and many reply to questions. Follow some industry leaders and relevant companies to keep yourself up to date with the latest trends..

As useful as social media can be, however, it’s important to exercise caution. Lots of it. Any information you share publicly on the internet is just that. Public. Industry reports suggest nearly half of employers currently research applicants on social media (48%), and that more than half (55%) of those employers have rejected an applicant based on what they found.

It’s well worth reviewing your privacy settings to check who has access to what content on your profile. Candidates are often rejected because of objectionable content on their profile.

On Twitter, where images are less prevalent (although still important), it’s more about what you say. If you have a public Twitter account take a look at your profile and review what you’ve posted. Also, consider adding a ‘Views My Own’ disclaimer in your profile description if you’re currently in work.