Date Published: 24-06-2014

Food manufacturers are unprepared to exploit the digital revolution that is boosting online sales of food and drink, warns Rabobank.

The warning was delivered in its new report – Food Processors Challenged by Online Growth Dynamics – published today (June 11). Rabobank’s senior analyst David Roeg told shoppers’ growing preference for online sales are sparking the biggest changes seen in the retail industry for a generation and food processors should be better prepared to exploit them.

“The online retailing revolution is comparable with the rise of self-serve supermarkets 60 to 70 years ago but processors are not well prepared,” said Roeg.